Don't let the 'Summer Sales Slump' sneak up on you…
Mom's Day is over. Proms and graduations are winding down. So what's next?
Vacations, beach weekends, and protective styles designed for swimming and sweating. Which for us Hairstylists translates to The Summer Sales Slump'! womp womp…
But here's the truth: You don't have to watch your income dip while your clients are out sunning and funning. As a true professional and business owner, it's your job to be proactive and avoid sitting around thinking, "It's so slow."
Let me show you ‘Your 3-Step Summer Profit Plan’ (should you choose to accept it, lol):
1. Know Your Numbers
Look at when business slowed in previous years. Your salon software or bank statements will show the pattern. Once you identify your slowest periods (don't be afraid to choose both plans ;)
Plan A: Schedule your own well-deserved vacation
Plan B: Create a targeted promotion (keep reading for proven ideas!)
2. Anticipate Your Clients' Post-Summer Hair Emergencies
What problems do your clients return with in the fall?
Sun damage: Faded color, lightened hair, dry or brittle strands
Braid damage: Dehydrated hair, breakage, itchy scalp, desperate for a trim
Swim damage: Chlorine-green tint, dry and coated strands, breakage from wet top knots
3. Be Their Summer Hair Hero
Turn each problem into a premium solution they'll thank you for!
🌊 The Summer Hair Care Essentials Package
Professional trim
Deep conditioning treatment
Color-protecting glaze (even clear works wonders!)
Pro tip: Suggest booking TWO appointments to take them through the entire season
🌴 The Braid Prep & Takedown Hydration Package
Professional takedown service (optional)
Deep cleansing shampoo
Hydration steam treatment for hair and scalp
Preventative trim and professional blowdry
Pro tip: Schedule them for one visit before braids and another 8 weeks later
🏊♀️ The Swimmer's Hair Rescue Package
Chelation/detox service (removes stubborn chlorine buildup)
Customized hydration and/or protein treatment
Damage-preventing trim
Pro tip: Stock swimmer's shampoo, scrunchies, satin bonnets, and SPF hair products for add-on sales.
Want to stay fully booked year-round?
Now's the perfect time to join the Get Fully Booked 90-Day Jumpstart! Use any summer downtime to learn the thing Beauty School forgot to teach you and implement a plan that will:
Create consistent income
Attract clients who happily pay your rates
Give you the time and energy to enjoy your life outside the salon
Memorial Day Sale Coming Soon!
The Get Fully Booked program will be available at a special holiday price. Don't miss this opportunity to transform your summer slump into your strategic advantage!
Keep reaching for the stars,
Miki Wright
P.S. The stylists who take action NOW are the ones who'll be posting "I'm fully booked!" in August while others are still complaining about the summer slowdown. Ready to be that stylist? Keep an eye on your inbox for our exclusive Early Bird Memorial Day offer – only available for 5 people - for 48 hours only!
P.S.S. If you're reading this after Memorial Day, and you're interested in more ways to grow your salon business, grab my FREE guide, "5 Ways to Increase Your Salon Suites Income" at https://mikiwright.com/grow
