Don't Fall Into This Pricing Trap! You'll Regret It If You Do.

Just wondering... 🤔

If someone questions your prices, does that mean you should lower them?

Here's the thing - everyone questions prices. At restaurants, retail stores, the dentist's office... everywhere! It's totally normal for people to ask about price, and maybe even try to negotiate. Yet so many of us fall into the trap of panicking when our clients do the same.

And here's what really gets me... I never see dentists jumping on Facebook asking "Are my prices too high?" or restaurant owners giving everyone a discount because someone said their menu was expensive.

Yet I watch amazing Hairstylists doing backflips 🤸‍♀️ the moment someone questions their prices. Falling into the discount trap. Posting in every Facebook group for validation. Getting 200 different opinions from 200 different people who know nothing about their business, their market or their goals. Sound familiar?

Let's talk about why this happens in our industry:

Many of us started our careers being told to "build our clientele" - which often translated into keeping prices low to attract clients. We've developed this mindset that we need to be the most affordable option to keep our chairs full. But here's the truth: being the cheapest option isn't a sustainable business strategy.

The Real Cost of Undercharging

When you consistently undercharge or discount your services, you're not just losing money - you're:

• Working longer hours to make up for lower prices

• Attracting price-shopping clients who aren't loyal

• Burning yourself out physically and emotionally

• Missing out on clients who actually value quality over price

• Struggling to invest in continued education and better products, and even your financial future
  

Why Clients Question Prices (And Why That's OK)

It's natural for clients to ask about prices - they're trying to understand the value they're getting. But here's what many stylists don't realize: when a client questions your price, they're often just:

- Gathering information to make a decision

- Comparing it to their previous experiences

- Trying to understand what makes your service unique

- Sometimes just making conversation!

The Confidence Factor

The real issue isn't usually your prices - it's confidence. Read that part again! When you truly believe in your skills, your service, and your value, price conversations become easier. You can explain your pricing with conviction because you know that what you offer is worth it.

Signs You're Ready for a Change

If you're:

• Tired of second-guessing your prices

• Done with discounting for every client "just because"

• Worried about losing clients when you raise your prices

• Ready to charge what you're actually worth

• Finding yourself exhausted but not making enough

• Wanting to elevate your business to the next level

It's time to break free from the pricing trap.

Taking the Next Step

Remember: your pricing should reflect your experience, expertise, location, and the value you provide. It's not just about the hour you spend behind the chair - it's about your years of training, continued education, the quality of your products, and the overall experience you create.

Ready to break free from the pricing trap and learn how to confidently price your services (without losing your clients in the process)?

Click here to download my FREE quick-start guide to increase your income and hear from others who used to be in your shoes, and let's start this journey together! 💪